Intro
About
TYR is a USA based manufacturer of recreational & competitive swimwear, swim caps, swimming goggles, triathlon gear and more. The main goal of the project is to attract customers by developing a new website design.
Concept
Сase structure
Navigation
  • 01.Online store redesign
  • 02.Landings
  • 03.Product guide
  • 04.Gift cards
01/04
Redesign

Online store01/04

001
Website design
The contemporary feel of the website was mostly delivered through the font with sharp angles and the brightness of TYR brand colours. The site takes into account the smallest details for all sorts of interface solutions.
Concept
Font

Futura NewBook/Demi/Heavy

Color
Main
#D0021B
rgba (208,2,27,1)
Smoky white
#F8F8F8
rgba (248,248,248,1)
Dusty gray
#7C7E7A
rgba (208,2,27,1)
Grid
002
Redesigned online store TYR
We remade the concept of the website and created something pleasant and thoughtful for TYR. We were receiving constructive feedback at all times during the creation of the site. This helped us create a world-class platform.
consideration
Collection homepage
Avictor (Left)
Hurricane (Right)
avictor
avictor

Always

Always in front
Product page
Size-chart
avictor
avictor
003
Mobile version
We created a handy adaptive service that helps you buy swimming gear from anywhere in the world. Now, with TYR’s new mobile site all the goods are in your pocket.
Mobile
phone
Hamburger menu

The whole catalogue is in one button. Full opportunities of the online store.

phone
Checkout

Thoroughly developed checkout pages for different IOS and Android gadgets.

phone
E-gift cards from TYR

TYR e-gift cards can make your life easier, as you don’t have to think what to give your friends.

Opportunities
  • 01.Create your own design
  • 02.Sending by email
  • 03.Tracking in your personal cabinet
  • 04.Safe purchase
phone
Catalog

Convenient sliders and pretty images are prerequisites for a successful catalogue on the project!

phone
02/04
One pages

Landing pages02/04

About
We created 5 landing pages for different clothing collections inside TYR online store. Each clothing lineup has its history and technology. The landings present new TYR brands, which gives them a head start over the competitors.
Collection
Navigation
  • 01.Avictor
  • 02.Active woman
  • 03.Pink
  • 04.Start to swim
  • 04.Wetsuits
Avictor page
Pages
Active woman (Left)
Pink (Right)
your freedom
Start to swim

Everything for kids

For the little ones, TYR created their exclusive goods to help children develop swimming skills starting from the early age.

Photos of Tyr
Good-quality pictures promote future sales
Smart product card
We positioned smart product cards right on the landing pages to make purchases as convenient as possible
Pages
Active woman (Left)
Pink (Right)
your freedom

Everything for kids

For the little ones, TYR created their exclusive goods to help children develop swimming skills starting from the early age.

Start to swim
Photos of Tyr
Good-quality pictures promote future sales
Smart product card
We positioned smart product cards right on the landing pages to make purchases as convenient as possible
Wetsuits
03/04
technologies

Product guide03/04

A detailed product guide
Technologies, advantages, and product quality sections are shown in «Product Guide» catalogue, which gives TYR the edge over other sports online stores.
Collection
Navigation
  • 01.Goggles
  • 02.Swimsuits
  • 03.Swimtrunks
  • 04.Sport
  • 05.Triathlon
  • 06.Swim-caps
  • 07.Accessories
  • 08.Active
Goggles
Сlothes
For women (Left)
For men (Right)
04/04
Presents

Gift cards04/04

Surprising your friends has become even easier with TYR gift cards
Give and get presents, design your gift cards right on the website. Now, your opportunities are unlimited with TYR. We simplified the interface to enable a quick purchase of a gift card.
Detail page
When you get a present, you can see the information about it in your personal cabinet
Individualized receiving
All information with detailed visualization is in one card.
Write your wishes
Write a wish to your friends and send a gift card.
Visual help
The icons will explain you how to navigate around the site. Follow the icons.
Сhoose a gift
Now, you can get your present, as you pay by your gift card. Don’t forget to click on a checkbox “Pay”.

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